Cause Related Marketing is a term which describes any fundraising or commercial activity between a charity and a business which aims to market an image, product or service.

This can include on-pack promotions, in-store merchandising and trade promotions. Benefits of Cause Related Marketing can include: Improved brand perception and recognition, increased sales, press and PR coverage and increased long-term customer loyalty.  Please call us on 0131 337 9876 to discuss Cause Related Marketing opportunities.

Research demonstrates that a brand's association with a charity can positively affect a consumer's perception of it. A CRM partnership with Capability Scotland can help you demonstrate your corporate responsibility, target new audiences and help you stand out from your competitors.

Key findings of Business in the Community's Brand Benefits 2003 research:

• 83% of consumers have participated in at least one Cause Related Marketing programme, compared with 68% in 2002.
• 9 out of 10 (89%) consumers have purchased a product or service associated with a charity or cause, or collected vouchers for a charity or cause, in the last year
• Over two thirds of consumers (68%) are calling for more companies to be involved in Cause Related Marketing
  

Full findings are on the BITC website.

For more information about any of the above please contact the Fundraising team on 0800 980 5331 or by e-mail.